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Take to Stock Market in Europe

Online gambling already has a place on the London Stock Exchange, and this trend is set to continue boldly as worldwide acceptance of web gaming increases. The UK on the internet gambling website Betfair is thinking about a stock float of Ј1. 5 billion in 2010. Founders Andrew Black and Ed Wray, who own 25% of the firm will then realize Ј375 million, and are likely to sell some of their holdings if the stock increases as expected right after the offering.

One more large monetary move in the on the internet casino enterprise is the upcoming merger between PartyGaming PLC and Bwin Interactive Entertainment. This will generate the world’s largest on the internet wagering empire, leading the marketplace in casino, games, sports betting, and poker. Shareholders of both the entities have approved of the merger, and the deal is expected to be total in the very first quarter of 2011, and the resulting firm will be traded on the London Stock Exchange. Just before the merger, the businesses combined had net gaming revenues in 2009 of 682 million euros.

PartyGaming is based in Gibralter, and Bwin is based in Austria.

After the merger, Bwin’s assets and liabilities will transfer to PartyGaming, and the new joint business will be based in Gibralter and at that time will be de-listed from the Vienna Stock Exchange.

The merger of these two on the internet gaming giants is likely to prompt a lot more mergers and acquisitions, particularly when coupled with a worldwide trend of relaxing gambling laws.

An additional trend that is likely to improve the fortunes of the internet gaming industry is the improve in the use of mobile devices for online wagering. The value of the mobile on the internet gaming sub-sector is valued at around billion (US) in 2010, and that value is expected to grow rapidly in 2011.

Currently, the major factor holding back the impending surge in mobile gaming is that mobile device brands and media owners are waiting on various international legalities of on the web gambling to work themselves out, especially in the US, which would represent an enormous marketplace if legislation is passed by the US Congress clarifying the legal status of on the internet casinos in the US.

Nevertheless, some businesses are creating and testing mobile platforms in anticipation of growth in the marketplace, and the UK has led the way in this effort.

Other areas of the world expected to contribute significantly to the growing marketplace in mobile net gambling include Europe as a whole, which currently makes up 37% of the market. The Asia-Pacific region makes up almost 40% of the market. The biggest contributors to the fortunes of mobile gambling in terms of games are expected to be lotteries, with sports betting coming in second, and casino gaming following in third location.

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